PRU - Prudential Financial Inc

Industry: Life Insurance Sector: Financial Exchange: NYSE

PRU - Prudential Financial Inc

Industry: Life Insurance Sector: Financial Exchange: NYSE

Wed 01'st Aug 2018

PERIOD 2018-05-02 - 2018-08-01
CHANGE -0.40%
PRICE $100.51






Prudential Financial Inc Stock Analysis

Technical stock analysis for Wed 01'st Aug 2018

Sell candidate since 2018-08-01
Shorts 2.36% ( 2018-07-13 )
Cash n/a
Loans 62 679.0 mill
Beta 1.51
ROA 0.95

Prudential Financial Inc fell by -0.40% in the last day from $100.91 to $100.51 The price has risen in 6 of the last 10 days and is up by 3.1% over the past 2 weeks. Volume fell in the last day along with the stock, which is actually a good sign as volume should follow the stock. In the last day the trading volume fell by -0.68 million shares and in total 2.43 million shares bought and sold for approximately $244.06 million.


Prudential Financial Inc lies the upper part of a wide and falling trend in the short term, and this will normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $100.84 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -4.36% during the next 3 months and, with 90% probability hold a price between $87.48 and $96.44 at the end of this period.

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Prudential Financial Inc holds buy signals from both short- and long-term moving averages. In addition, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down there will be some support from the lines at $99.10 and $96.65. A break down below any of these levels will issue sell signals. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sales signal was issued from a pivot top point on Tuesday July 31, 2018, which indicates further falls until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

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A buy signal from a double bottom formation was found on Friday July 20, 2018 with a target of $99.04. Despite the objective of the signal formation has been reached the stock may continue to perform well.

Relative Strength Index (RSI)

RSI14 is 69 and the stock is currently not being overbought or oversold

Access full RSI 14 and RSI 21 lists

Support & Resistance

Prudential Financial Inc finds support from accumulated volume at $98.56.

Support: $98.56 Price: $100.51 Resistance: $100.84


This stock is usually traded at good volume, and with minor daily changes the risk is considered to be low. During the last day, the stock moved $2.03 (2.03%) between high and low. For the last week, the stock has had a daily average volatility of 1.68%.

Our recommended stoploss: We hold a sell evaluation for this stock. No stop-loss set.

Overall risk:

Very Low Low Medium High Very High


Prudential Financial Inc holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our recommendation for this stock since last evaluation from a Buy Candidate to a Sell Candidate.

Sell Candidate

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