KR - Kroger Company (The)

Industry: Grocery Stores Sector: Services Exchange: NYSE

KR - Kroger Company (The)

Industry: Grocery Stores Sector: Services Exchange: NYSE

Tue 31'st Jul 2018

PERIOD 2018-05-02 - 2018-07-31
CHANGE -2.42%
PRICE $29.00






Kroger Company (The) Stock Analysis

Technical stock analysis for Tue 31'st Jul 2018

Buy candidate since 2018-07-19 Gain 3.13%
Shorts 3.77% ( 2018-07-13 )
Cash 1 171.0 mill
Loans 28 895.0 mill
Beta 0.96
ROA 9.93

Kroger Company (The) fell by -2.42% in the last day from $29.72 to $29.00 The price has risen in 6 of the last 10 days and is up by 2.04% over the past 2 weeks. Volume fell in the last day along with the stock, which is actually a good sign as volume should follow the stock. In the last day the trading volume fell by -2.47 million shares and in total 9.08 million shares bought and sold for approximately $263.22 million.


Kroger Company (The) lies in the lower part of a wide and strong rising trend in the short term, and this will normally pose a very good buying opportunity. A break down the bottom trend line at $28.26 will firstly indicate a slower raising rate, but may also be a early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 22.07% during the next 3 months and, with 90% probability hold a price between $34.50 and $39.22 at the end of this period.

Click here for today's Top 5 Trending Companies


Kroger Company (The) holds buy signals from both short- and long-term moving averages. In addition, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down there will be some support from the lines at $28.66 and $28.06. A break down below any of these levels will issue sell signals. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sales signal was issued from a pivot top point on Monday July 30, 2018, which indicates further falls until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Access today's Top 5 Golden Star Companies

A buy signal from a double bottom formation was found on Tuesday July 24, 2018 with a target of $28.49. Despite the objective of the signal formation has been reached the stock may continue to perform well.

Relative Strength Index (RSI)

RSI14 is 63 and the stock is currently not being overbought or oversold

Access full RSI 14 and RSI 21 lists

Support & Resistance

Kroger Company (The) finds support from accumulated volume at $28.73.

Support: $28.73 Price: $29.00 Resistance: $29.33


This stock is usually traded at good volume, and with minor daily changes the risk is considered to be low. During the last day, the stock moved $0.83 (2.87%) between high and low. For the last week, the stock has had a daily average volatility of 2.33%.

Our recommended stoploss: $27.60 (-4.84%) (This stock has low daily movements and this gives low risk. There is a sell signal from pivot top found 1 days ago.)

Overall risk:

Very Low Low Medium High Very High


Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for this stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our recommendation for this stock since last evaluation from a Strong Buy Candidate to a Buy Candidate.

Buy Candidate

Click for Top 5 Buy Candidates